FINALLY, AN ADVENTURE ABOUT AN ARCHAEOLOGIST!
The story of a world in which archaeologists are massive celebrities and the coolest people on the planet.

STRATEGY
Introduce DIGMAN! as an edgy animated adventure comedy series set in a world where archaeologists are cooler than rock stars and just as depraved.

SHOW INSIGHT
Fans love the show’s clever parodies, adult humor, random absurd moments, as well as its dry sarcastic sensibility. Let’s highlight the variety of humor styles as well as the great comedic talent behind the voices.

EXECUTION
Using a series of teasers, clip spots, small shoot-based pieces and key art, let’s transport viewers right into the next great animated adventure story!

THERE IS NO PLACE LIKE HERE.

GOAL
Drive South Park’s fanbase, Comedy Central viewers, and animation with a promise of new episodes of South Park on Comedy Central.

STRATEGY
Excite South Park’s fanbase while illustrating why the show remains one of the most respected comedy series ever.

REAL NEWS FOR A CARTOON WORLD.
From executive producer Stephen Colbert, Tooning Out the News, the critically acclaimed animated news series, animated characters lampooning topical news and interviewing real-world guests.

MARKETING GOAL
Build CC as an animation destination. Retain The Daily Show audience, entice South Park, TOTN S1 & S2 and animation fans to late-night. Capitalize on Colbert’s credibility.

CREATIVE POSITIONING
Need a break from the standard, over-saturated wash and repeat news cycle? We’ve got you covered. In a world that often feels like satire there’s surprisingly NOT enough satire! Here’s the first-of-its-kind, a weekly animated lampoon of the week’s top news stories. We’re poking fun at our real-world. From politicians, from the left and the right, to celebs and sports and media stars,

EXECUTION
Using custom-animation we will highlight the real-world / animated interaction with our main news anchors talking directly to the viewer. We’ll solidify Comedy Central as the peak-satire, late-night animated destination with a news-focused show that will make you laugh first and think later.

THE STARS ARE CALLING.
Is now a bad time? ​​​​​​​After years of seemingly never-ending existential crises and “what does it all mean” moments, it’s good to know there’s a show out there that's still asking the big questions. We tackle them head on by presenting Crank Yankers as a show that gives these big ideas the space to breathe.

Create Director: Angelina Batista
Designer: Annie Ng
Photographer: Peter Yang

TOPLINE STRATEGY
Crank Yankers is both a show and an artform worth celebrating. Let’s turbocharge the show’s fandom while reintroducing this iconic franchise to the world.

MARKETING GOALS
- Drive strong Live+L3 ratings by bringing back the S6A viewers & franchise lapsed fans.
- Big opportunity: Bring over the SP25 + SP repeat lead-in audience
- Continue to introduce the franchise to Comedy Central viewers + those still unfamiliar with it
- Leverage big talent to drive conversation and urgency to tune in weekly
- Capitalize on the social fanfare around pranks to drive social conversation around premiere

POSITIONING
FROM PEOPLE TO PUPPETS: REAL CELEBRITIES, REAL PRANKS, REAL-TIME

THIS SEASON HITS DIFFERENT.
Nora and the fam take on wild new challenges and next-level emotions in Season 2 of Awkwafina is Nora From Queens exclusively on Comedy Central. This Season Definitely Hits Different!

Creative Director: Angelina Batista
Designer: Annie Ng
Photographer: Pari Dukovic

CHALLENGE
How do we show that this is so much more than a stereotypical hijinks/family sitcom?

POSITIONING
GROWING UP IS A TRIP: ADULTING FROM A FRESH PERSPECTIVE

SERIES DIFFERENTIATORS
Fresh POV + new family dynamic + the edge + absurdity of adulting

CONSIDERATIONS
Audiences come for Nora, and stay for the amazing, multi-generational supporting cast.

To promote the show throughout the five boroughs of NYC, Comedy Central along with Heart of Dinner gave away free breakfast sandwiches.

In this innovative series, drones hover above some of the most famous battlefields in Europe to reveal lost secrets of WWII.

GOAL
- Drive viewership to premiere time slot
- Retain WWII BATTLES IN COLOR lead-in audience
- Attract technology and science fans with the LiDAR

KEY HOOKS
- THE MASSIVE WAR INFRASTRUCTURE HIDDEN IN PLAIN ‘SITE’
- ‘HIGH’ TECH TODAY UNVEILING ‘HIGH’ TECH OF YESTERDAY
- RECONSTRUCTING THE FORGOTTEN STORIES

KEY ART THEMES
- eye-opening
- fascinating
- real

Follow teams deep into America's past as they uncover the truth about the Salem witches, a spy network behind Pearl Harbor, and more.

THE SERIES
This series returns to dig deep into our history in a way we’ve never seen before. Follow historians, as they use archaeology, forensic science, and newly discovered documents to bring unseen history to life, revealing surprising new discoveries about America’s past.

GOAL
1. Drive viewership to Monday 8p premiere time slot
a. Ratings goal : TBD (~0.06)
2. Re-engage viewers/fans from season one

POSITIONING
WAIT, WHAT?!, WOW: SECRET AMERICAN HISTORY REVEALED
“Old tales, new truths. Our nation’s secrets aren’t secret anymore.”

TONE
Surprising, consequential and fascinating.

FIND OUT WHO’S INSIDE YOU.
Do you identify as a Cartman or a Kyle? A Randy or a Towelie? Or are you a magical mix of all the above?

In this complete 360 campaign, we parody online DNA tests and apply it to the world of South Park. Just like 23andMe, we built a marketing campaign that drove awareness to season 23 and built an expansive and interactive digital platform where people discovered their South Park DNA.

We created a DNA composition generator for South Park fans to discover which of the 100+ characters in the show make up their personality and share the results with their friends.

THE ONLY THING TO FEAR IS WHERE HE’LL GO NEXT.
The Jim Jefferies Show is here to shake up the humdrum formula of the political late-night show. Jim tackles the news of the day with no-bulls**t candor, piercing insight and a uniquely Aussie viewpoint.

photographer: Art Streiber

CHALLENGE
How do we further differentiate us from the late-night pack to excite people (especially Tosh viewers) into tuning in?

AUDIENCE INSIGHT
Viewers crave a fresh perspective on the world. Our audience is looking to be informed, while striving to pop their own bubble. 80% of fans think Jim has a fresh POV, and 81% think he brings valuable international perspective.

SHOW INSIGHT
Late-night is best when it’s brave. With all of late-night covering the same topics, the only way to break through is to push boundaries of late-night. What sets Jim apart most from other late-night news shows (via research):
- Brutally honest
- International POV
- Traveling field pieces

CULTURAL INSIGHT
There’s more going on than politics. Politics dominate the cultural conversation, but there’s so much more to discuss. Which is why Jim covers culturally relevant topics beyond politics.

AN ARRESTING NEW DOCUSERIES.
Klepper - a docuseries that follows host Jordan Klepper as he hits the road and leaves the comfort of his desk behind. Whether he's in a capsized boat with environmental protesters in a Louisiana bayou or waiting to post bail at the Fulton County Jail in Georgia, Jordan is on the front lines of American activism.

photographer: Fulton County Sherif

CHALLENGE
Create excitement and intrigue around this as a docuseries;
1. Crazy topics Klepper will tackle
2. Hilariously crazy lengths he’ll go to tackle them

AUDIENCE INSIGHT
Viewers want to be informed, but only get a surface level understanding day to day.

SHOW INSIGHT
You can’t understand a cause until you’ve lived it. Or tried to.

CULTURAL INSIGHT
We’re living in an era of “all talk, no action.”

STRATEGIC IDEA
KLEPPER’S DEDICATION TO THE CAUSE(S)

THEIR LITTLE BROTHER JUST GOT BIG.
An aspiring actor and his sister Brooke, a former professional dancer, try to find their place in the world while wrestling with their feelings about their 13-year-old brother Chase's sudden rise to internet fame.

photographer: Matthias Clamer

CONTEXT
This is different than your traditional Comedy Central scripted series. While it’s classically Comedy Central in that it’s funny, provocative, authentic, and culturally relevant, it’s unique in that it’s family-forward, super-personally relatable, narrative-driven, and most of all, has heart. This’ll be surprising to CC fans, so let’s leverage this juxtaposition to pique their curiosity and stand out from the pack.

CHALLENGE
How do we show off the relatable heart/narrative, without losing its classic Comedy Central edge? And how do we relate and appeal to Broad City fans?

AUDIENCE INSIGHT
Our family dynamic impacts how we see ourselves. “Research shows that 100% of viewers come from a family.” -Kent. We can all relate to the complexity of family dynamics, and how they influence our feelings, relationships, and life pursuits. In ToT, we see the craziness of family unfold, through the eyes of the siblings. Broad City/Growth hooks: “So true” relatable family/friend relationships (they want to be invested, have emotional stakes) Core hooks- Lol humor + adventures/storylines

SHOW INSIGHT
The show explores the question of authentic identity, and proves that significance is really all about perspective; you’ll always feel insignificant (or in this case, overlooked) if all you do is compare yourself to others.

CULTURAL INSIGHT
We’re recognizing the facade of the fame machine. From fake celebrity relationships, to Kanye tweetstorms conveniently around album drops, the manufacturing of fame has become a transparent game. We’re now all observers of the making and marketing of celebrities, and it’s causing us to question our shared values.

STRATEGIC IDEA
SIBLINGS OUTSIDE OF THE SPOTLIGHT

ONE OF THESE MOTHERS IS NOT LIKE THE OTHERS.
The fantastically outrageous world of the uber-wealthy momzillas of New York's Upper East Side. New Yorker Jill Weber is fighting a battle within herself -- embrace her quirky and unconventional life with husband Andy and their three kids or give in to the temptations and perks afforded to her by Andy's wealthy, blue-blooded family. The series stars author Jill Kargman as Weber, a satirical version of herself.

photographer: Matt Hoyle

SCREW YOUR EX.
Bravo's first original scripted series. Girlfriends' Guide to Divorce follows a best-selling author of a self-help book series who hides her recent separation as she starts to navigate her life as a single woman in her 40s in Los Angeles.

Four-time Grammy nominee Jewel hosts this competition series in addition to serving as a judge alongside head judge, and former "American Idol" judge, Kara DioGuardi. The judges' task: find the next great songwriting sensation.

photographer: Virginia Sherwood

Watch What Happens Live with Andy Cohen is Bravo's late-night, interactive talk show that features guests from the world of entertainment, politics, and pop culture. Hosted by Andy Cohen, the series includes lively debates on everything from fashion, the latest on everyone's favorite Bravolebrities, and what celebrity is making headlines that week.

They may live in the lap of luxury, but life isn't always perfect for the women who reside in one of the wealthiest enclaves of the U.S. They continue to focus on living large; plastic surgery, working out, shopping, drinking, dancing, and dining out top their agendas.

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