Awkwafina is Nora From Queens - S2

THIS SEASON HITS DIFFERENT.
Nora and the fam take on wild new challenges and next-level emotions in Season 2 of Awkwafina is Nora From Queens exclusively on Comedy Central. This Season Definitely Hits Different!

Creative Director: Angelina Batista
Designer: Annie Ng
Photographer: Pari Dukovic

CHALLENGE
How do we show that this is so much more than a stereotypical hijinks/family sitcom?

POSITIONING
GROWING UP IS A TRIP: ADULTING FROM A FRESH PERSPECTIVE

SERIES DIFFERENTIATORS
Fresh POV + new family dynamic + the edge + absurdity of adulting

CONSIDERATIONS
Audiences come for Nora, and stay for the amazing, multi-generational supporting cast.

To promote the show throughout the five boroughs of NYC, Comedy Central along with Heart of Dinner gave away free breakfast sandwiches.