Follow teams deep into America's past as they uncover the truth about the Salem witches, a spy network behind Pearl Harbor, and more.
THE SERIES
This series returns to dig deep into our history in a way we’ve never seen before. Follow historians, as they use archaeology, forensic science, and newly discovered documents to bring unseen history to life, revealing surprising new discoveries about America’s past.
GOAL
1. Drive viewership to Monday 8p premiere time slot
a. Ratings goal : TBD (~0.06)
2. Re-engage viewers/fans from season one
POSITIONING
WAIT, WHAT?!, WOW: SECRET AMERICAN HISTORY REVEALED
“Old tales, new truths. Our nation’s secrets aren’t secret anymore.”
TONE
Surprising, consequential and fascinating.