Crank Yankers

THE STARS ARE CALLING.
Is now a bad time? ​​​​​​​After years of seemingly never-ending existential crises and “what does it all mean” moments, it’s good to know there’s a show out there that's still asking the big questions. We tackle them head on by presenting Crank Yankers as a show that gives these big ideas the space to breathe.

Create Director: Angelina Batista
Designer: Annie Ng
Photographer: Peter Yang

TOPLINE STRATEGY
Crank Yankers is both a show and an artform worth celebrating. Let’s turbocharge the show’s fandom while reintroducing this iconic franchise to the world.

MARKETING GOALS
- Drive strong Live+L3 ratings by bringing back the S6A viewers & franchise lapsed fans.
- Big opportunity: Bring over the SP25 + SP repeat lead-in audience
- Continue to introduce the franchise to Comedy Central viewers + those still unfamiliar with it
- Leverage big talent to drive conversation and urgency to tune in weekly
- Capitalize on the social fanfare around pranks to drive social conversation around premiere

POSITIONING
FROM PEOPLE TO PUPPETS: REAL CELEBRITIES, REAL PRANKS, REAL-TIME