The Jim Jefferies Show

THE ONLY THING TO FEAR IS WHERE HE’LL GO NEXT.
The Jim Jefferies Show is here to shake up the humdrum formula of the political late-night show. Jim tackles the news of the day with no-bulls**t candor, piercing insight and a uniquely Aussie viewpoint.

photographer: Art Streiber

CHALLENGE
How do we further differentiate us from the late-night pack to excite people (especially Tosh viewers) into tuning in?

AUDIENCE INSIGHT
Viewers crave a fresh perspective on the world. Our audience is looking to be informed, while striving to pop their own bubble. 80% of fans think Jim has a fresh POV, and 81% think he brings valuable international perspective.

SHOW INSIGHT
Late-night is best when it’s brave. With all of late-night covering the same topics, the only way to break through is to push boundaries of late-night. What sets Jim apart most from other late-night news shows (via research):
- Brutally honest
- International POV
- Traveling field pieces

CULTURAL INSIGHT
There’s more going on than politics. Politics dominate the cultural conversation, but there’s so much more to discuss. Which is why Jim covers culturally relevant topics beyond politics.