The Other Two

THEIR LITTLE BROTHER JUST GOT BIG.
An aspiring actor and his sister Brooke, a former professional dancer, try to find their place in the world while wrestling with their feelings about their 13-year-old brother Chase's sudden rise to internet fame.

photographer: Matthias Clamer

CONTEXT
This is different than your traditional Comedy Central scripted series. While it’s classically Comedy Central in that it’s funny, provocative, authentic, and culturally relevant, it’s unique in that it’s family-forward, super-personally relatable, narrative-driven, and most of all, has heart. This’ll be surprising to CC fans, so let’s leverage this juxtaposition to pique their curiosity and stand out from the pack.

CHALLENGE
How do we show off the relatable heart/narrative, without losing its classic Comedy Central edge? And how do we relate and appeal to Broad City fans?

AUDIENCE INSIGHT
Our family dynamic impacts how we see ourselves. “Research shows that 100% of viewers come from a family.” -Kent. We can all relate to the complexity of family dynamics, and how they influence our feelings, relationships, and life pursuits. In ToT, we see the craziness of family unfold, through the eyes of the siblings. Broad City/Growth hooks: “So true” relatable family/friend relationships (they want to be invested, have emotional stakes) Core hooks- Lol humor + adventures/storylines

SHOW INSIGHT
The show explores the question of authentic identity, and proves that significance is really all about perspective; you’ll always feel insignificant (or in this case, overlooked) if all you do is compare yourself to others.

CULTURAL INSIGHT
We’re recognizing the facade of the fame machine. From fake celebrity relationships, to Kanye tweetstorms conveniently around album drops, the manufacturing of fame has become a transparent game. We’re now all observers of the making and marketing of celebrities, and it’s causing us to question our shared values.

STRATEGIC IDEA
SIBLINGS OUTSIDE OF THE SPOTLIGHT