Tooning Out the News

REAL NEWS FOR A CARTOON WORLD.
From executive producer Stephen Colbert, Tooning Out the News, the critically acclaimed animated news series, animated characters lampooning topical news and interviewing real-world guests.

MARKETING GOAL
Build CC as an animation destination. Retain The Daily Show audience, entice South Park, TOTN S1 & S2 and animation fans to late-night. Capitalize on Colbert’s credibility.

CREATIVE POSITIONING
Need a break from the standard, over-saturated wash and repeat news cycle? We’ve got you covered. In a world that often feels like satire there’s surprisingly NOT enough satire! Here’s the first-of-its-kind, a weekly animated lampoon of the week’s top news stories. We’re poking fun at our real-world. From politicians, from the left and the right, to celebs and sports and media stars,

EXECUTION
Using custom-animation we will highlight the real-world / animated interaction with our main news anchors talking directly to the viewer. We’ll solidify Comedy Central as the peak-satire, late-night animated destination with a news-focused show that will make you laugh first and think later.